9 Web Design Trends in 2022
By Wiliam Wu | 1 May 2022 | Web Design
It’s that time of year when web design aficionados like myself evaluate what’s driving the industry forward—and what’s falling behind.
Over time, we began to conceive and create websites with a more user-centric approach. Our customers are the users. We built our UX understanding based on client requirements. Website designs must now be more accessible, simpler to explore and flow smoothly.
As people spend more time online, it is our role as website designers to engage them on an emotional level, carrying human sensibility within an artificial/digital world. We have tales to share and we want to make every moment enjoyable.
As a result, we must continually improve our tactics in our ever-changing environment. Join us as we investigate the top web design trends that will rule the world of website production from 2022 onwards. The following are Web Design Styles to look out for:
1. Scrollytelling
Scrollytelling is gaining popularity to use as a digital interface to narrate a company’s tale. It is a set of visual components that are sequenced chronologically to deliver a certain entire message to visitors.
These visual effects aim to capture consumers by presenting them with intriguing material as the audience scroll through the website. Because of the simplicity of the scroll-based interface, readers didn’t have to second-guess what to push, click, or swipe to see the entire article.
The Scrollytelling style also opens up new possibilities for position-triggered multimedia events including video playback, animation, and graphic transitions. This allowed for a dynamic mix of text, graphics, and music, giving the tale a captivating rhythm and elements of surprise as components come to life.
2. Nostalgia/Retro
We define “retro” and “vintage” websites as those that use older-style imagery, fonts, colours, layouts, and typographies. Other components such as vintage televisions, radio gadgets, neon, old posters, and so on are also used in some. This design has grown in popularity because of its capacity to evoke a variety of various emotions and techniques to entice site visitors.
Most website designers may utilize these features to rapidly attract the user’s attention and make use of the chance to show products, advertising, and other page information in an immersive style that motivates visitors to click CTA buttons, turning visits into purchases.
Retro aesthetics evoke recollections of the past in a way that can aid in the development of a stable emotional bond with website viewers.
3. Horizontal Scrolling
Aside from the familiar and obvious vertical navigation, a side scroll layout might result in unexpected interactions between its components.
This is especially true for websites focused on displaying visual elements such as portfolios, catalogues, and others. Sideways navigation makes discovering projects, touring places, and visiting online galleries significantly more enjoyable. Horizontal scrolling. It can make a website more engaging, interesting, and memorable when it’s executed well.
4. Micro Animation
While micro animations are nothing new in the web design industry, we anticipate a growth in this trend from 2022 onwards. Subtle animation does bring a website to life, providing users with a more engaging experience.
These micro animations and designs may also be used to highlight key portions of a website and guide the user’s attention accordingly.
5. Monochromatic
Monochromatic website design is a current trend that we anticipate will continue from 2022. This style creates a clean, straightforward appearance and causes colour-containing parts to catch the user’s attention.
A monochromatic colour scheme is a one-colour scheme made up of varying tones of the same hue. If your company is focused on creating contact with an essential call to action, this style may be quite effective.
6. Minimalism
Contemporary design is not only aesthetically beautiful, but many modern website examples provide a straightforward and simplified user experience. Minimalism websites have no showy elements to distract visitors from their purpose of discovering additional information or arranging an appointment – this type of design makes it simple for consumers to access essential information.
Minimalism website usually employs hamburger navigation, a popular UX web design trend for mobile websites. While we don’t usually advocate this navigation structure for the desktop version of the web design, it does improve the minimalist impact.
7. Interactive Design
The utilization of interactive components in websites has grown in popularity, and this user experience trend will continue to be at the centre of responsive web designs from 2022 onwards.
Customers spend more time on websites with responsive and engaging elements. Unfortunately, implementing UX design concepts like these is costly and time-consuming.
Interactive web design is why the internet was created. Among the various reasons a visitor may visit a website, they are ultimately there to be engaged with the content – not simply to get the information they want, but also to experience it.
As a result, a website that fails to capitalize on these interactions will quickly fall behind its competitors.
8. Multilayer
In recent years, there has been a strong emphasis on clean, pixel-perfect, and minimalist designs during the design process. As a result, many web designers avoid using more aesthetically complicated designs.
Multilayers of content are a means to challenge the traditional components that our eyes are accustomed to – such as photo galleries and typographic elements that offer an immersive experience for presenting the company’s story. Using this may result in a lesser bounce rate and lengthens on-page time.
Another advantage of this strategy is that it makes it simpler to pack a lot of material into a little space, such as on mobile displays.
9. Blurry effects
Blurry components pop up all over the digital space, and we love how versatile this new web design trend is. The blurred effect can vary in strength, offering a subtle surprise that blends into a composition, whether it’s blurring part of a visual, stretching or bending an image.
The style lets you focus on what you want to stress while blurring other components by making them ambiguous. Utilizing this effect may ultimately give a sophisticated depth to a website design.
Conclusion
We came across a diverse range of websites and saw several new trends. Web design is on the verge of a new age.
As the world opens up to the new metaverse concept, implementing augmented reality, virtual reality, and artificial intelligence technologies will soon become the next critical concern for website designers.
While it’s critical to remember to keep current in our ever-changing environment, it’s also critical to pay attention. After all, following trends may be a risky business.
If we want our designs to serve their intended purpose, we must critically evaluate our work. We need to make design decisions based on what connects with our customers and the kind of website design we create.
Are you getting the results you want from your website? Uxible offers first-rate website design services to assist you to reach out to your ideal consumers, creating more leads, and expanding your reach.