How to Create a Catchy Headline

Without a good headline, your article is as good as dead

By Wiliam Wu  |  30 April 2022   |   Content Writing

A good headline’s purpose is to draw your audience in and let them read the rest of your content. Before we head into the details…

What is a headline?

A headline is a string of text at the top of an article that provides a summary of the story’s contents. A headline should be a brief and appealing description of the content, utilizing only a few words to persuade people to continue reading. 

Some headlines may additionally include a subheader, which is a line of text that builds on the key themes addressed in the headline, offering extra context or information about the subject.

There are several ways you may take to create an intriguing headline.

Create a summary of the subject

 You only have one brief sentence at the top of a page to convey the primary point of your article, whether you’re writing a headline for an online news site, blog post, or print newspaper. Reduce your story to its most elemental stage and put it into your title to entice potential readers to read further.

The hook

The goal of a hook sentence (or header) is to attract your reader’s attention and offer them a cause to spend their time and energy on your work. You want your title to stand out, but you don’t want the most intriguing aspect of the tale to be revealed in the headline. An excellent header provides enough material to pique the reader’s interest and keep them reading until the finish.

Simplified & Straightforward

The order of your words and punctuation can have an impact on the meaning of your headline. Use straightforward, plain language and avoid esoteric jargon or acronyms that might confound casual readers. Effective headlines are made simple to read and understood. The moment your reader sees your headline, he should have an idea of what the content is all about.

Be open and honest.

It may be tempting to create an eye-catching headline just to entice readers to click to learn more. However, you should avoid doing so since it might mislead your readers. Avoid purposefully deceiving readers with a clickbait header that does not accurately represent the story’s contents – it may jeopardize the integrity of your website, or branding.

No Puns and clichés

Creating a header that does not match the tone of your blog post may cause your readers to reconsider reading your work in future. If you’re going to employ a wordplay, make sure it’s unique and new. You just need to avoid using puns or clichés if they don’t fit the tone of your company.

Practice makes perfect

Make a collection of your best tries at alternate headlines for the same story. Readout each header to see which one seems the most direct, simple, and persuasive. Practice recreating the headlines of your favorite blogs or mainstream newspapers.

Proofread and double-check your work

Always check your headlines to spot any typos, missing words, misplaced punctuation marks, or erroneous word usage. When utilizing a thesaurus to identify substitute terms or synonyms, be sure you use the right words to describe the exact point you want to get across.

Check the facts in your headline, especially if it includes statistics. You wouldn’t want to present incorrect data to your audience. If it ever gets exposed, it might do damage to your company’s image or integrity. Always verify that you are delivering the most up-to-date information.


People do not want to be duped into reading something they didn’t search for. They want to be led onto something which may interest or help them. Make their click and time worthwhile for them.

Take additional time to evaluate what title would attract people’s interest the most, and make sure it accurately defines your blog’s content while maintaining its appeal. Trust me, your audience will thank you.

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