How to Develop Effective Content with Blog Post Framework?
By Wiliam Wu | 24 April 2022 | Content Writing
Writing consistently excellent blog entries is a difficult task.
You must generate ideas, do research, organize your views in a logical manner that others can comprehend, and your material must be captivating if you intend to attract and retain readers’ attention.
To top it all off, if you perform a simple search for blog post tips, you’ll get thousands of ideas for what you should include in your blog articles.
Producing amazing blog entries that get read and converted might feel daunting – and may feel unachievable for us as humans.
An Effective Framework for Blog Posts
Writing excellent blog entries is simpler than you think.
All you need is a blog post framework.
The structure we’re going to share with you will assist you in capturing a reader’s interest, drawing them deeper into your material, and enticing them to act on your call-to-action.
Using the framework below will not only improve your service to your visitors but will also provide you with a structure that will make blog writing much simpler.
Here’s the blog post framework that should utilize for every content:
Headline That Gets People's Attention
According to research, 8 out of 10 people will read your post’s headline copy, and just 2 out of 10 will read the rest of your content.
Only a limited few who notices your post will click through and read your content thoroughly.
What is the cause of such poor click-through rates? Unattractive headlines.
If you want your audience to click through and read your content, your title should leap off the screen, smack them about, and make them nervous if they don’t.
First Sentence: Interesting and Brief
The opening sentence of your blog article is as critical as, if not more important than, the headline.
When done well, the opening sentence of your blog article should create enough curiosity, interest, and promises that your reader is unable to look away.
So, what makes a compelling opening sentence?
Here are some ideas to capture your readers’ interest and entice them to read more of your content:
- Provide a solution to a problem (something that your readers are experiencing)
- Try to summarize your post in one phrase.
- Consider posing a question to your readers
- Make a strong assertion, but make sure your material supports it.
To accomplish this, you should expect to spend a significant amount of time fussing about the opening sentence. It’s that critical.
Small Bites (Body)
Failure to adopt a blog architecture that drives readers deeper into the information and allows them to consume it in bite-sized chunks can cost you a lot of money.
People just aren’t interested in reading large blocks of unformatted information on a screen.
They want information that is simple to read, skimmable, and immediately highlights the essential ideas. If people can’t see this structure on the surface, they’ll leave, and your material will remain unread – it will be a waste of your effort.
Here’s the best approach to developing the body:
- Shorter paragraphs: Your paragraphs should not be more than three sentences long. Any longer, and the page feels cluttered with text.
- Subheads: Your content should have subheaders to allow your audience to navigate and find information easily if they need it.
- Bold: Crucial information should be bolded to make it stand out in the content
- Images: Images help to break up the text, emphasizes key themes, and keep your audience reading.
Breaking your content in this manner will make your article simpler to read, which will keep readers on your page for a longer period. Stay uncluttered.
The Conclusion Section
You can’t just stop after your final point, no matter how good your material is. It’s the equivalent of abandoning a discussion in the middle of a phrase.
You may have made your point, but they are unlikely to want to speak with you again. Your content’s conclusion helps readers remember why they clicked on your headline in the first place.
It’s the final takeaway that seals the information within their heads. And it’s your final opportunity to communicate the facts to your reader and urge them to act.
Your Call to Action
The last component of any excellent blog structure is an effective call-to-action. A call to action is essentially a focused message, offer, or inquiry that entices your audience to convert into a lead or a sale.
It suggests a sensible next action for your reader to take. Every blog article must have a call to action – if you are selling products or services.
It drives your reader to anticipate the following step and aids in the transformation of your blog into a conversion machine.
Here is some more fantastic call to action examples:
- Download for free (that requires an email address)
- A fantastic discount on the price of a product or service
- 30-day risk-free trial
- Inviting the reader to visit your services page
Keep in mind that a call to action should always be included. It will help you grow your business.
Every content you produce should follow the blog post framework outlined above. To assist you further, you can download this blog post checklist to ensure that you’re well covered.
It not only assists us in creating outstanding content, but it also ensures that information is easy to read, appealing, and converts well.
Try out this blog post framework on every article you create and see if it enhances your viewership and conversions – it will.