Why Do You Need a Good Logo for Your Small Business?

Different types of logo you could make for your company

By Wiliam Wu  |  16 April 2022   |   Logo Design

So you’ve come up with a business concept. It has the potential to be the next big thing, and most importantly, you could see how this may impact people’s lives in many ways. Or, if you’re thinking about redoing some branding components for your current business. What should come next?

First off, what do you think is the greatest secret to a successful business? If marketing comes into your mind first, you’re correct. That secret component is marketing. 

Without marketing, the big brands you see today wouldn’t be around. 

However, here is where most businesses fail or perform poorly. They don’t have a well-coordinated approach to marketing themselves. Without a firm foundation, it will take years before success knocks on your door.

When your company develops something genuinely unique and unforgettable, whether it’s a website, logo, packaging, or anything else, you become unique in some ways – yes, that could make you stand out from the crowd.

A good logo design is ultimately nothing more than a work of art used to convey a message while also creating credibility and reliability. Your company logo is essential to you since it represents ownership and ideals. It’s etched on your goods, business cards, website, social media, and most importantly(hopefully), in your clients’ heads.

Your logo will always be one of the first experiences customers encounter with your company. Hence, it is your opportunity to make a good first impression, demonstrate that you provide a quality service, and visually convey your goal.

What are the different classifications of logo design?

Logos are typically classified into six different types:

  • Emblem
  • Pictorial Mark 
  • Logotypes
  • Lettermark
  • Mascot
  • Combination of any 4 of the above

Emblem Design

Emblems are the most traditional forms of logo design. 

An emblem is a sort of logo that has text, a symbol, or images within a geometric form. It can give your brand a classic vibe. Consider the following: seals, crests, stamps, prominent school logos, or government institutions.

They are frequently more detailed than other forms of logos, giving your company a more official appearance.

Pictorial Mark Design

The logotypes, often known as wordmark logos, are among the most known types of logo design available.

The definition of a logotype is straightforward. They are solely made up of the company’s name. There is not much speciality around it – no symbols, visual patterns, or emblems. Just words.

Here’s where typography comes into play. It is the major component of logotype design. Don’t just go with the classic fonts – having a custom-made font is the best approach. 

In addition, the style and colour of your typefaces will form the overall identity of your business.

You will achieve distinctiveness by doing so through your typeface and brand name. What’s even more impressive about a logotype design is that you’ll assist consumers in instantly associating the logo with your business.


Well, they are just made from letters – generally the brand’s initials and nothing more. 

HP, IBM, CNN, etc. They are initials of companies with long names. With more than a few words to remember as a brand, these organizations had to utilize their initials for their brand identification. 

Lettermark focuses on minimalism. And it helps consumers remember faster. For instance, how much simpler is it to pronounce – and remember – IBM vs International Business Machines Corporation?


Mascot designs are logos with illustrated characters. 

Mascot logos are a terrific way to establish your brand spokesperson. They are sometimes bright, sometimes cartoonish, and always entertaining.

This style of the logo conveys a cheerful and upbeat vibe to your target audience. Depending on the message you want to convey, you may employ a mascot logo and give it varied attitudes and representations.

Mascot logos are usually used by sports teams, F&B companies, and service providers.


If you can’t pick between the kind of logo designs described above, you could consider combining them.

Put writing alongside symbols, abstract forms, and mascots, or combine a monogram with an abstract logo. Whatever suits you.

You only need to pay attention to the message you want to express with your logo and remember that it is an element of your brand’s identity.

So, if you want to incorporate graphics into your logo but feel like you need words to ensure people understand exactly what you’re saying, this is a safe choice.

The beautiful thing about this type of design is that once people know who you are, you can be more versatile with the logo and utilize it in a variety of ways. In certain cases, you can merely utilize the text. And in other materials, only the imagery is used.

What are the characteristics of an excellent logo?

An excellent logo is usually one that is relevant to your business or service and has a professional feel to it. Generally, when it comes to professional services – the simpler it is, the better it is. Our design team frequently develop wordmarks for customers since that is all they require.

An excellent logo is an important aspect of any company’s branding since it is the initial point of contact for most potential clients.

That is why it is critical to ensure that when you create a logo, it accurately reflects your business and can connect with customers.

Various factors go into any logo design, and they may vary based on your demands and the sector in which you work. Nonetheless, regardless of their diversity, the finest logos all these five fundamental features:

  1. Relevant: It should apply to your industry. it must also be meaningful about the task you are performing.

  2. Simple: many of history’s most memorable and famous logos are deceptively simple. Keep it that way.

  3. Memorable: it should have a strong visual impression. You want to demand your audience’s attention and leave a lasting impact on their memories.

  4. Timeless: the most effective logos stand out from the crowd because they remain relevant and effective over time.

  5. Scalable: an excellent logo should be simple enough to be scaled up or down and still look beautiful.

  6. Versatile: it should appear amazing on every online device as well as on any type of print media.

If you are unsure of your design, you can go through this checklist to ensure that you’ve covered everything.


The core purpose of your logo should be to demonstrate to the world that your company can be trusted. Hence, it’s advised that you must put your best foot forward.

Developing a good logo is a significant step in ensuring the success of your company.

We’d like to help you achieve that goal! Get in touch with us today to learn more about the creation of an amazing logo for your company.